Converse Hits the Shoe Industry - 1602 Words

Background In 1908 Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. The manufacturing company made rubber shoe, providing winter rubber soled footwear for men, women, and children. By 1910, Converse was creating 4,000 shoes daily, but it was not until 1915 that the company began making athletic shoes for sports. In 1917 Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. Chuck Taylor walked into Converse complaining of sore feet. Converse agreed to design him a shoe if he becomes the face of the brand, in which he accepted. Chuck Taylor began promoting Converse shoes around the United States, and in 1932 Taylor’s signature was added to the All Star patch on the classic, high-topped sneakers. It is worth mentioning that Converse also customized shoes for the New York Renaissance, the first all-African American professional basketball team. On March 2, 1962, Wilt Chamberlain, an American basketball player for the Philadelphia Warriors, scored 100 points in a game while wearing his pair of Chucks, taking a 169–147 victory over the New York Knicks. Throughout the 1960’s- 1970’s Converse launched a new athletic performance footwear, apparel and accessories for basketball, tennis, football, track, wrestling and other sports. By this time well known athletes could not wait to own a pair of Converse shoes. A decade later Converse invests in athletic biomechanics research, leading to technicalShow MoreRelatedConverse : More Than Just Shoes1640 Words   |  7 PagesConverse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60’s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908Read MoreConverse Brand Strategy2046 Words   |  9 Pageswith another or others; exchange views, opinions, etc., by talking. MARKET Brand share 2007 [pic] Past seven years have seen a decline in the footwear market as the popularity of cheaper â€Å"low performance† wear increases (sector includes Converse) although there is a lack of more recent data available. However, during the economic downturn even the â€Å"low performance† segment has struggled. From 2003 to 2004, the market for athletic apparel and footwear grew by almost $7.5 billion, 12% BetweenRead MoreNike Swot Analysis1214 Words   |  5 Pagesupstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. 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